ING Signs F1 Deal to Drive Private Banking

Nick Parmee

10 March 2008

Dutch banking group ING has signed global personal sponsorship deals with Renault Formula 1 drivers Fernando Alonso and Nelson Piquet. ING will be the exclusive global financial services sponsor of Nelson Piquet, who will act as a global brand ambassador for ING Private Banking. Mr Piquet will undertake a range of promotional and client-related activity, including personal appearances, marketing and advertising work for ING Private Banking's high net worth client base.